Understand profit, margin and markup before setting your price.

Enter your cost and selling price to see the profit per item, profit margin and markup. You can also work backwards from a target margin to find a suitable selling price. This is useful for retailers, food businesses, contractors and anyone reviewing the profitability of a product or service.

Profit

The amount left after subtracting the cost from the selling price.

Profit margin

Profit shown as a percentage of the selling price.

Markup

Profit shown as a percentage of the original cost.